Sports Authority CMO Ron Stoupa On Creating A Data-Centric Organization

Leveraging data to achieve a competitive advantage is a priority for most C-level leaders. Marketing leaders are at the center of improving organization data competency as they are often the conduit through which firm-level transformation occurs. To better understand how to effectively make the change, I talked with Ron Stoupa, the CMO of Sports Authority and former CMO of Pep Boys, regarding how he was able to lead a data literacy movement.