Australian supermarket chain Coles has been fined $2.5 million for incorrectly stating bread was "freshly baked."
In 2014, The Australian Competition and Consumer Commission (ACCC) won the Federal Court case against Coles, in which the company was accused of misleading customers.
The court found Coles bakery products, that were promoted in the supermarket under the labels "baked today, sold today" and "freshly baked instore," were in some instances baked off-site up to six months before. The bread was defrosted before being re-baked in store and sold to customers. Read more...More about Australia, Us World, and Coles