Saturday, 27 June 2015

Sports Authority CMO Ron Stoupa On Creating A Data-Centric Organization

Leveraging data to achieve a competitive advantage is a priority for most C-level leaders. Marketing leaders are at the center of improving organization data competency as they are often the conduit through which firm-level transformation occurs. To better understand how to effectively make the change, I talked with Ron Stoupa, the CMO of Sports Authority and former CMO of Pep Boys, regarding how he was able to lead a data literacy movement.

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