Why Social Selling is not about Selling

Social selling is a hot topic in the worlds of sales and marketing these days. At its most basic, social selling is a way to use social networks to establish and further relationships with influencers and decision-makers within organizations that are prospects for your products or services. By building a strong personal brand within the online places and communities that your prospects frequent, you can make connections and open doors in ways that traditional sales tactics like cold-calling cannot.