The big names in gaming—like EA, Square, Valve, Blizzard, and Ubisoft—have a big problem. They’ve become part of the corporate culture that eventually infects most industries, and they’ve lost sight of their most important market: gamers. The situation is dire, with bad stories hitting the papers and blogs on a weekly basis. We’ve seen three big problems with the AAA gaming scene in recent years, and I’ll break them down here. Disappointing Games This is possibly the most damning. These studios are in the business of making video games, and if consumers are going to spend $60 (and potentially a...
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