Thursday, 9 April 2015

Obsessive Data Quality Drives 'Golden Goose' For Customer Acquisition

“The beauty of content marketing is that the content sticks around,” explains Anand Sanwal, CEO and Co-Founder of the data analytics company CB Insight. In an extensive interview, Sanwal discusses some of the company's marketing tactics and philosophies in the data information business of tracking “private companies, their investors, their acquirers and the industries they [...]

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